I’ve been saying for years now that while facts and figures are important an often integral to your presentation, it’s your story that will have your audience uncrossing their arms, leaning forward, listening and remembering. No matter how great your data is, if it’s delivered poorly, with text-filled slides and absent of any narrative, then your audience will tune out and your message will be lost forever.
I received a tweet this morning pointing me towards this video from brand consulting agency Landor. In just over two minutes they did an amazing job of capturing the issues plaguing businesses who try to tell their story using bland, boring, forgettable PowerPoints while showing how stories aid in attentiveness and recall. Take a look and let me know what you think in the comments.