Cannes Lions is one of my favorite times of year. Not because I get to schmooze with agency types in Southern France, drinking expensive wine and having witty banter. No, I wasn’t invited.It’s my favorite time of year because presentation designer Jesse Desjardins does a fantastic wrapup of the beautiful slides seen during the many Festival events.
Jesse prefaces the presentation by saying that ad agencies create some of the best looking presentations. While I can attest that many agencies have great graphic designers (I work with a bunch at Story Worldwide), I can also admit that some agencies create some awful presentations because I’ve seen them first hand (Story excluded). Just because you’re a graphic designer, doesn’t mean you know how to create an effective presentation. If you’re looking to improve your presentations, make sure you’re hiring a presentation designer educated in effective presentation techniques and not just a graphic designer.
But the presentation below shows that some agencies DO get it (thankfully). Take a look and enjoy!
Also, as an added bonus this year, Jesse put together a presentation called “100+ Bullet Points from Cannes Lions.” Don’t worry, it’s not actually 100 bullet points. You know I would hate that. It’s a cool presentation with a number of useful tidbits on creativity, social media, advertising, marketing, arts and more. Take a look.